Laura provides editorial consulting, project management, writing, editing and content analysis to help clients bolster engagement, expand audiences and increase revenue.

She creates multi-platform communication plans, edits a wide range of content and produces high-quality material such as:

News and feature articles

Blog and newsletter copy

Case studies

Bios

Editorial calendars

Laura also has extensive experience with:

Hosting videos and satellite media tours

Providing TV and radio commentary

Moderating panels

Project examples:

• Served as editor-in-chief for a national personal finance site. Assigned and edited stories, evaluated video scripts and vetted partner content while keeping overarching brand goals in mind. Assembled and managed a top-notch team of writers and editors.
• Assisted an international bank with the launch of a new microsite. Recruited and trained a managing editor for the site. Provided benchmarks for editorial success. Co-produced an extensive competitive analysis and co-created an overarching content plan.
• Wrote case studies and edited an annual report for a national foundation. Collaborated with foundation leadership. Interviewed non-profit founders. Conducted in-depth research.
• Hosted webinars for a financial news site. Created scripts with timely, thought-provoking interview questions. Facilitated informative, engaging conversations among panelists.
• Helped a major events company to launch an e-learning initiative. Provided editorial guidance on the website content and curriculum. Met tight deadlines. Recruited and oversaw a team of video editors.

Please contact Laura for more information